We pride ourselves in
carrying Australia’s largest range of Jeanswear
& Fashion brands from around the world.
Scroll through our comprehensive brands page to learn
more about the brands we carry.
Calvin
Klein - Born November 19, 1942, in the Bronx,
New York, Klein was raised in the borough's Mosholu
Parkway sectionÑa middle-class Jewish community
of first and second-generation immigrants. As a teenager,
he developed a passion for fashion and drawing, often
spending hours on end sketching women in suits and dresses.
Following his graduation from the High School of Art
and Design, Klein studied apparel design at Manhattan's
preeminent Fashion Institute of Technology, where he
met fellow student Jayne Centre. The two married in
1964, two years after Klein completed his course work.
Inspired by the fresh and unpretentious style of New
York's urban youth, Klein set out to launch his own
clothing company in 1968. With financial backing from
his childhood friend Barry Schwartz, he commissioned
a local seamstress to make a handful of coats and
dresses. A merchandise manager from Bonwit Teller
visited Klein's dingy showroom and took notice of
the collection. Within weeks, the chic department
store purchased $50,000 worth of merchandise and displayed
the samples in eight of their coveted windows. Shortly
after his auspicious debut, Klein created a line of
designer sportswear.
Throughout the fashion industry, word spread quickly
about Klein and his sleek designs, which were now
featured regularly in Vogue and Harper's Bazaar. In
the early 1970s, he introduced his trademark jeans,
which he elevated to designer status by cutting them
tight and branding his name on the back pocket. A
series of provocative advertisements (that had 15-year-old
Brooke Shields cooing the line, "Nothing comes
between me and my Calvins.") created a designer
jean frenzy among consumers, who were purchasing over
40,000 pairs a week.
In 1982, by adding style and his logo to boxers and
briefs, Klein conquered the underwear market. He blurred
the boundaries between the sexes, designing masculine
bikinis for women. In the late 1980s, Klein entered
the fragrance market with the launch of Obsession
and Eternity.
The Calvin Klein label expanded over time to include
swimwear, accessories, hosiery, and eyewear. In the
early 1990s, he started to manufacture a more affordable
line of casual apparel and accessories under the brand
name CK. With his trademark minimalist designs, Klein
penetrated the home decor market, where accessories
ranging from bath towels to bedding linens bear his
name. His most recent endeavor was Calvin Klein CosmeticsÑa
makeup line sold exclusively in fine department stores.
To date, Calvin Klein Incorporated exceeds $6 billion
in annual sales.
Throughout his career, Klein has come under criticism
for his ubiquitous and controversial ad campaigns,
most notably those that featured Kate Moss, Mark Wahlberg,
and Antonio Sabato Jr. In 1995, he roused antipornography
advocates with a series of commercials that featured
adolescents in sexually evocative poses. Klein pulled
the ads after being denounced by President Bill Clinton
and the Catholic League.
Widely considered the most prominent American fashion
designer, Klein was first awarded the Council of Fashion
Designers of America Award for outstanding design
in both womenswear and menswear in 1982, becoming
the first designer ever to receive both honors in
the same year.
Klein has received many accolades for his work and
contribution to fashion: he won the Coty Award in
1973, 1974 and 1975 (making him the youngest designer
to win these awards), and was awarded the Council
of Fashion Designers of America Award for design in
women and menswear in 1982, 1983, and 1986 (making
history as the first designer to receive both awards
in the same year), as well as the CDFA in 1993 for
both women and menswear, and the America's Best Designer
of 1993 Award.
A member of numerous committees, such as the Council
of Fashion Designers of America, Klein is the designer
of choice for celebrities such as Julia Roberts, Gwyneth
Paltrow and Helen Hunt, and has influenced designers
such as Miuccia Prada and Donna Karan.
Before divorcing in 1974, Klein and Centre had a
daughter, Marci. In 1986, Klein married socialite
Kelly Rector; they have since divorced.
The firm was founded in 1968 by Barry Schwartz and
Calvin Klein, who were its sole owners until clothing
maker Phillips-Van Heusen bought the company in 2003.
Ben
Sherman - is a British clothing company, producing
shirts, suits, shoes and other items.
Ben Sherman clothing designs sometimes feature the
roundel and colours of the British Royal Air Force,
often called the mod target. More recent Ben Sherman
shirts are often identified with unusual and complex
designs, and the so-called Carnaby-style of fitted
shirts. The company has three ranges of clothing:
women, men and kids.
The company was founded in 1963 by Arthur Bernard
Sugarman (1946-1987), who was born in Brighton as
a son of a Jewish salesman. He emigrated to the United
States in 1946 via Canada and changed his nationality
to American. He changed his name in Ben Sherman to
hide his Jewish identity, married the daughter of
a Californian clothes producer and went back to Brighton
later where he bought a concourse shirt factory. The
brand became famous for being sported by several well-known
musicians and singers. It was the first company to
produce the famous Oxford-style button-down shirt,
which became a fashion staple for mods, skinheads
and suedeheads. The brand has been the fourth largest
men's casual wear brand in the United Kingdom.
Buffalo
- At Buffalo, they not only keep up with the denim trends;
they set them. With an array of styles to fit even the
most particular fashionista's interests; they strive
to make jeans as cutting edge and unique as the people
who wear them. After all, Buffalo is a lifestyle in
and of itself.
Mermaid
Sister - Mermaid Sister was founded by Gill Milligan
on her Gold Coast lounge room floor in November 1999.
Yep, no fancy stuff here. The idea began while Gill
was working on the launch issue of Australia’s
first girl’s surf and lifestyle magazine. Working
with the surf clothing used in the fashion pages inspired
her to design a range of comfortable underwear that
would compliment girls’ surf fashion. And the
name? “Mermaid Sister” sprang from Gill’s
love of the beach and everything that went with it.
With financial help from her Grandfather, Gill set about
designing the first ever Mermaid Sister range and delivered
to a few surf stores across the country. Here’s
the bit where things get exciting… In just seven
years, Mermaid Sister has grown to become one of the
hottest girl’s surf fashion labels ever, covering
everything from tees and utility pants to dresses, swimwear
and accessories. You can find Mermaid in over 300 stores
throughout Australia, New Zealand, Singapore and Bali.
Mavi - Mavi philosophy
is to build a brand around perfect fitting jeans that
convey a Mediterranean feeling in terms of fashion and
detail. Maviterranean is sexy, intimate, inspirational
and breezy. Mavi, which means blue in Turkish, is known
for high quality, great fitting and fashion-forward
denim. Mavi's development from a jeans brand to an international
fashion brand has been achieved through a successful
marketing strategy that evolved around the "Perfect
Fit". The Perfect Fit is not just about fitting
the body. It is also about fitting the culture. The
connection of Mavi to its customer is more than just
life style. It is being a part of their life and the
consumers being part of Mavi.
Mavi
- René LACOSTE entered the legend of tennis
when he and his team-mates "The Musketeers",
stole the Davis Cup away from the Americans for the
first time, in 1927. The true story of the "Crocodile"
begins in 1927. René LACOSTE liked to recount
how his nickname became an emblem recognized throughout
the world. "I was nicknamed "the Alligator"
by the American press, after I made a bet with the Captain
of the French Davis Cup Team concerning a suitcase made
from alligator skin. He promised to buy it for me if
I won a very important match for our team. The public
must have been fond of this nickname which conveyed
the tenacity I displayed on the tennis courts, never
letting go of my prey!" "So my friend Robert
GEORGE drew a 'crocodile' which I then had embroidered
on the blazer I wore on the courts." In 1933, René
LACOSTE and André GILLIER, the owner and President
of the largest French knitwear manufacturing firm of
that time, set up a company to manufacture the logo-embroidered
shirt. The champion had designed this for his own use
on the tennis court, as well as a number of other shirts
for tennis, golf and sailing - as can be seen in the
first catalogue, produced in 1933.
This shirt revolutionized men’s sportswear and
replaced the woven fabric, long-sleeved, starched classic
shirts. The first LACOSTE shirt was white, slightly
shorter than its counterparts, had a ribbed collar,
short sleeves with ribbed bands and was made of a light
knitted fabric called "Jersey petit piquet continues
to offer the same quality, comfort and solidity on which
it built its name and which constitute its uniqueness.
Blue
Cult - Founded in 1999 by French designer David
Mechaly and partner/wife Caroline Athias, Blue Cult,
Inc. delivers stylish denim with hand-rubbed finishes
to customers across the globe, including and extensive
list of celebrities who have followed the line since
its debut. Blue Cult denim is intricately detailed with
unique stitching and craftsmanship, is edge-constructed
for quality and is sold in exclusive boutiques and department
stores around the world.
Elwood
- The Elwood Brand was launched in September of 1996
at the Action Sports Retail Show. The Elwood brand focused
to take denim in a refreshing new direction. A team
of well respected skateboarders was hand-picked to endorse
the Elwood Brand as well as participate in the design,
look and feel of the product. The Elwood company went
international from the start and sold only the authentic,
core independent retailers. The Los Angeles based premium
lifestyle company has become known for its attention
to detail: from the durable constructons, to the remarkable
cloth and innovative hand-sanded vintage washes, The
Elwood Brand has distinguished itself as a leader in
BOTH its grassroots skateboard market and tastemaker
boutiques worldwide. The line includes a myriad of,
shirts, shorts, jackets, accessories, hoodies, T-shirts
and everything in between.
Wish
- Annette Cannock began her fashion design business
seven years ago in a room the size of a shoe-box, hoping
to create a name for herself in the Australian fashion
arena. Fast forward to 2006 and Wish has been built
up into one of Australia's most recognizable fashion
brands. Having traveled the globe sourcing inspiration,
Annette came back to Australia brimming with ideas for
her new label. After using international fashion ports
such Europe, America and the British Isles as her muse,
Annette returned to Sydney ready to bestow her knowledge
on the Australian fashion market. From you basic work
separates to flamboyant frocks, Wish aims to provide
the fun-loving Aussie girl with a fabulous wardrobe
she can wear all year round. With six collections released
each year, the Wish label has blossomed into a multi-faceted
fashion domain. With Annette at the helm, the Wish design
team create the core Wish range with is further enhanced
with denim, knits and coat collections.
Fly
53 - Born in the mid 90s from a limited series
t-shirt collection, FLY53 has grown into one of the
most innovative street fashion labels in the UK. Fly53
produces the very best wearable and original garments.
Staying true to its heritage, the brand continues to
collaborate with musicians and artists, injecting integrity,
creativity and quality into an increasingly bland corporate
market.
Kitten
- From humble beginnings in a Bondi flat, KITTEN has
stormed the exclusive fashion boutiques of London and
New York. Enjoying rave reviews (not to mention strong
orders!) at London's February Fashion Week, they were
embraced by leading department store Selfridges, whose
buyers reported they hadn't been so excited about a
new label in a long time. Across the Atlantic, KITTEN
has been picked up by Sex and the City stylist Patricia
Fields and has been seen adorning Hollywood A listers
Minnie Driver and Kirsten Dunst. The 'Dynamic Duo' behind
the label, Damion Fuller (ex-MAMBO) and Fern Levack
(ex-COLLETTE DINNIGAN), are delighted by their creations'
ability to cross the high fashion market with such a
casual aesthetic, and remain strongly focused on "Australian
beach culture and lifestyle".
Metalicus
- Metalicus has reinvented the whole concept of body
wear to become one of Australia's most successful fashion
icons. And, after nearly 14 years in the business, continues
to be one of the most exciting women’s labels.
Pepe
Jeans - Launched in London in 1973, Pepe Jeans
London takes its inspiration from the edgy streetwear
styles seen in cities around the world. Developed as
an original concept in jeanswear, Pepe Jeans London
is now a lifestyle brand for men, women and children.
By infusing traditional denim wear with a modern fashion
collection and adding new fabrics, finishes and silhouettes,
Pepe Jeans London continues to be on the cutting edge
of contemporary fashion. Maintaining the sense of unique
personal style on which it was founded; Pepe Jeans London
has managed to reach a level of international recognition
unparalleled in its quality.
Diesel
- Diesel is an innovative international design company,
producing a wide-ranging collection of jeans, clothing
and accessories. Diesel is a leader in pioneering new
styles, fabrics, manufacturing methods and quality control
to guarantee an outstanding product. The company is
present in over 80 countries with over 5,000 points
of sale and 280 single-brand stores (180 of which are
company-owned and the rest in partnership with local
distributors).
Diesel design does not follow established trends.
It is largely unaffected by fashion fads; it is innovative
and at times a bit radical, but it always shows careful
attention to detail and focus on the selection of
quality materials and production techniques. Diesel
collections effectively precede trends and do not
respond to them, with a constant emphasis on quality.
The independent working methods within the company
translate to a lifestyle attitude - the Diesel way.
Fred
Perry - The Fred Perry clothing line has been
popular for many years. It is best known for the laurel
logo on the left breast of its tennis shirts. In the
mid-1950s and through the early 1960s, many considered
the Fred Perry brand of male tennis shirts to be one
of the best available. The laurel logo (based on the
old Wimbledon symbol) was stitched into the fabric of
the shirt, rather than merely ironed on, as with the
crocodile featured on the competing Lacoste apparel.
In the 1960s and later, the brand became popular with
mods, skinheads, casuals, and other youth subcultures.
Levi's
- Invented in 1873, Levi's® jeans are the original,
authentic jeans. They are the most successful, widely
recognized, and often imitated clothing products in
the history of apparel. Levi's® jeans have captured
the attention, imagination, and loyalty of generations
of diverse individuals. As the inventor of the category,
the Levi's® brand continues to define Jeanswear
with the widest range of products available, from quintessential
classics, such as the famous Levi's® 501® Original
jean, to favorite fits and styles in our Red Tab™
and Premium collections.
Bardot
- The Bardot brand was launched in 1996 when designer
Carol Skoufi was inspired by the fashion of the fifties
and sixties. Carol decided to launch a label that epitomized
the young, sassy and sexy fashion that Brigitte Bardot
had made her own. Desirability, sass, sex! Bardot aims
to create fashion that is outgoing, fun loving and above
all glamorous - fashion that shows off your natural
charms, that makes a girl look and feel desirable! Bardot
has grown from strength to strength on the back of this
philosophy. The Bardot team of fashion addicts are constantly
on the search for what’s hot and are always first
to get it in store. And their dedication has paid off!
From Carol’s small team of five in 1996 the company
has grown to employ over 100 staff, in eleven Bardot
stores, as well as stockists all over the country. We
love what we do and we aim to carry on expanding and
providing great fashion nationally!
Bardot
- The Bardot brand was launched in 1996 when designer
Carol Skoufi was inspired by the fashion of the fifties
and sixties. Carol decided to launch a label that epitomized
the young, sassy and sexy fashion that Brigitte Bardot
had made her own. Desirability, sass, sex! Bardot aims
to create fashion that is outgoing, fun loving and above
all glamorous - fashion that shows off your natural
charms, that makes a girl look and feel desirable! Bardot
has grown from strength to strength on the back of this
philosophy. The Bardot team of fashion addicts are constantly
on the search for what’s hot and are always first
to get it in store. And their dedication has paid off!
From Carol’s small team of five in 1996 the company
has grown to employ over 100 staff, in eleven Bardot
stores, as well as stockists all over the country. We
love what we do and we aim to carry on expanding and
providing great fashion nationally!